Beats has teamed up with TikTok, AnalogFolk and the singer/rapper Ashnikko to collaborate on the creation of her new music video as well as promote a range of headphones.
Ashnikko's track Daisy centres around self-expression through colour, which ties in with Beats launching new colours for its PowerBeats Pro headphones: Glacier Blue, Spring Yellow, Cloud Pink and Lava Red.
The campaign marks Beats’ first campaign with TikTok, and it is using the platform's Hashtag Challenge and TopView. Hashtag Challenges enable brands to directly engage with TikTok users, who create orginal user-generated content, while TopView provides full screen 60-second immersive content that is served as soon as a user opens the app.
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