Ad Nut
Feb 27, 2019

ANZ sends signs of LGBTIQ+ support across Australia

The bank and TBWA brought a bit of Sydney's Gay and Lesbian Mardi Gras to Oxford streets around the country.

Starting with its famous 'GAYTMs' several years ago, ANZ, along with its agency TBWA, has always supported Sydney's annual Gay and Lesbian Mardi Gras. This year, the duo has tried to spread a bit of the spirit of the two-week festival to parts of Australia where acceptance may not be as easy to come by as it is in the big city.

Because the festival's climactic parade takes place on Oxford Street, ANZ and TBWA/Melbourne, along with Revolver/Will O'Rourke, identified other Oxford streets (or roads) across the country, and created for them fabulously rainbowish, equality-themed street signs. Ad Nut is partial to the entwined sailor flamingos.

At Bondi Beach in Sydney, there's a 6-meter-tall 'Signs of love' sculpture that points to all the 123 Oxford streets (or roads) that ANZ identified around the country.

Thrive PR and PHD are the PR and media agencies on the campaign, respectively.

ANZ says that Google got in on the effort so the signs would be visible to the world on Google Street View. The locations are listed below, but Ad Nut wasn't able to see the signs on Google Maps (Ad Nut is checking with TBWA about this). 

  • Mittagong, NSW – ‘Eternal Flame’, Oxford St & Bourne Cl.
  • Deep Lead, Vic – ‘Coming Out’, Oxford St & Battery Rd.
  • Rockhampton, Qld – ‘Pink FlaminGo-Go’, Oxford St & Talford Street.
  • East Launceston, Tas – ‘Love is Love’ Oxford St & Abbott St.
  • Bunbury, WA – ‘I’m Spinning Around’ Oxford St & Austral Pde.
  • Port Pirie, SA – ‘Turn the Party’, Port Pirie Regional Tourism and Arts Centre.
  • Berry Springs, NT – ‘We’re Not in Sydney Toto’ Oxford Rd & Cox Peninsula Rd.

Overall, this is an excellent gesture toward inclusion. And if actions like this help even one person who feels isolated and desperate, then they're well worth the effort.

Sadly, this happened:

The struggle continues.

Update, 28 February: TBWA sent through links to see the signs on Google Maps:

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Asia-Pacific Power List 2024: Edward Bell, Cathay ...

Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.

2 days ago

Fresh colours, new fonts: Inside Crunchyroll's rebrand

Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.

2 days ago

Tech On Me: What Disney's leak tells us about ...

This week, we cover the hack on Disney's internal communications, how a loophole in TikTok is putting minors at risk, and how workers suffer during Amazon's Prime Day among other tech headlines in the region.

2 days ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.