7-Eleven brings Hong Kong past to life with mini charms and exhibition
Convenience store chain 7-Eleven has witnessed 31 years of change in Hong Kong. Now, the brand has created a set of 22 mini charms with different classic Hong Kong icons representing different generations, including a cassette tape, rice cooker, fan, duster, Facebook 'like' icon and a QR code. Meanwhile, a roadshow exhibition with the theme 'Charms of our memories' was recently held at APM Mall in Kwun Tong to take shoppers down memory lane.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Social overtakes search for adspend in landmark ...
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
Why otome is the new go-to for gaming collaborations...
Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.
Campaign Global Forecast Q2 2024: Tech brands' ad ...
The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?
Ogilvy Hong Kong, Dentsu Japan and The Monkeys in ...
The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.