Jenny Chan 陳詠欣
Nov 28, 2016

2016 Kam Fan awards: Grey, Zenith named top agencies

Grey and Zenith win top spots at the 2016 awards, but no Grand Kam Fan was awarded.

HONG KONG - Grey HK attained the creative agency of the year status at the 2016 HK4As Kam Fan Awards Friday, while Zenith’s medal tally placed it as the top media agency.

Ogilvy & Mather Hong Kong and Cheil Hong Kong followed closely as the second- and third-place creative agencies, respectively. The jury did not name a Grand Prix to any entry. (Note: Exclusive behind-the-scenes photos of the judging sessions appear above).

McCann & Spencer, which bagged the big prize in 2015, had to settle with only merits, bronzes and silvers this year.

Overall, the 44 medals presented included one Integrated Kam Fan, one Promo & Activation Kam Fan, two golds, 10 silvers and 30 bronzes.

Jury president Mayan Lo Sheung Yan of J Walter Thompson Shanghai explained the lack of a Grand Prix this year.

“We can see some work have reached international standards, but some channels of the integrated Kam Fan ['Finger Licking Good' campaign by Ogilvy for Birdland Ltd aka KFC] could have been better executed to the fullest to be awarded the Grand Kam Fan,” he said.

Please see the full winner list here.

 

Related Articles

Just Published

3 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

3 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

13 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

15 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.