HONG KONG - Grey HK attained the creative agency of the year status at the 2016 HK4As Kam Fan Awards Friday, while Zenith’s medal tally placed it as the top media agency.
Ogilvy & Mather Hong Kong and Cheil Hong Kong followed closely as the second- and third-place creative agencies, respectively. The jury did not name a Grand Prix to any entry. (Note: Exclusive behind-the-scenes photos of the judging sessions appear above).
McCann & Spencer, which bagged the big prize in 2015, had to settle with only merits, bronzes and silvers this year.
Overall, the 44 medals presented included one Integrated Kam Fan, one Promo & Activation Kam Fan, two golds, 10 silvers and 30 bronzes.
Jury president Mayan Lo Sheung Yan of J Walter Thompson Shanghai explained the lack of a Grand Prix this year.
“We can see some work have reached international standards, but some channels of the integrated Kam Fan ['Finger Licking Good' campaign by Ogilvy for Birdland Ltd aka KFC] could have been better executed to the fullest to be awarded the Grand Kam Fan,” he said.