Optimedia Beijing has won 20th Century Fox’s media planning and buying business in China, joining a global alignment in US, Canada, Singapore, Australia, Russia and Italy.
The leading movie distributor is looking for continued growth through the integration of its traditional and digital communication channels, and especially liked Optimedia’s pitch proposal for Night at the Museum 3, said Sunnie Shen, 20th Century Fox China marketing director.
The same agency under the ZenithOptimedia network also won the media planning and buying business for Beijing CP Egg Industry Co Ltd against McCann and Vizeum.
CP Egg is part of the broader CP Group, one of the largest Thai conglomerates operating in China. "We are impressed by Optimedia’s original ideas and strong, collaborative team spirit," said Narong Chearavanont, CP Group’s executive vice chairman.
Separately, Zenith Shanghai is to become Supor’s media partner without a formal pitch process because of its "strong service reputation", according to Li Huang, Supor's brand director.