Jenny Chan 陳詠欣
Jan 8, 2015

ZenithOptimedia agencies collect 20th Century Fox, Supor, CP Egg in China

BEIJING/SHANGHAI - Optimedia has won CP Egg and 20th Century Fox, while Zenith Shanghai has been assigned the traditional and digital media planning tasks for Supor without a pitch.

Supor is the biggest account in the series of wins
Supor is the biggest account in the series of wins

Optimedia Beijing has won 20th Century Fox’s media planning and buying business in China, joining a global alignment in US, Canada, Singapore, Australia, Russia and Italy.

The leading movie distributor is looking for continued growth through the integration of its traditional and digital communication channels, and especially liked Optimedia’s pitch proposal for Night at the Museum 3, said Sunnie Shen, 20th Century Fox China marketing director.

The same agency under the ZenithOptimedia network also won the media planning and buying business for Beijing CP Egg Industry Co Ltd against McCann and Vizeum.

CP Egg is part of the broader CP Group, one of the largest Thai conglomerates operating in China. "We are impressed by Optimedia’s original ideas and strong, collaborative team spirit," said Narong Chearavanont, CP Group’s executive vice chairman.

Separately, Zenith Shanghai is to become Supor’s media partner without a formal pitch process because of its "strong service reputation", according to Li Huang, Supor's brand director.

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Brands plan for a quiet Pride Month

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

3 hours ago

Bosch partners with Amnet and Samsung for weather-ac...

The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.

3 hours ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

3 hours ago

Queer Ad Folk: Good allies must call out the ...

Deborah Whitfield, head of production and executive producer, Factory Studios, shares her experience.