Jenny Chan 陳詠欣
Jan 8, 2015

ZenithOptimedia agencies collect 20th Century Fox, Supor, CP Egg in China

BEIJING/SHANGHAI - Optimedia has won CP Egg and 20th Century Fox, while Zenith Shanghai has been assigned the traditional and digital media planning tasks for Supor without a pitch.

Supor is the biggest account in the series of wins
Supor is the biggest account in the series of wins

Optimedia Beijing has won 20th Century Fox’s media planning and buying business in China, joining a global alignment in US, Canada, Singapore, Australia, Russia and Italy.

The leading movie distributor is looking for continued growth through the integration of its traditional and digital communication channels, and especially liked Optimedia’s pitch proposal for Night at the Museum 3, said Sunnie Shen, 20th Century Fox China marketing director.

The same agency under the ZenithOptimedia network also won the media planning and buying business for Beijing CP Egg Industry Co Ltd against McCann and Vizeum.

CP Egg is part of the broader CP Group, one of the largest Thai conglomerates operating in China. "We are impressed by Optimedia’s original ideas and strong, collaborative team spirit," said Narong Chearavanont, CP Group’s executive vice chairman.

Separately, Zenith Shanghai is to become Supor’s media partner without a formal pitch process because of its "strong service reputation", according to Li Huang, Supor's brand director.

 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Should PR firms be using DeepSeek?

Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.

23 hours ago

DeepSeek: Accelerating the path towards AI ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.

1 day ago

Japan Airlines campaign ropes in Liverpool football ...

Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.

1 day ago

'Local with full autonomy': Ogilvy global leaders ...

In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.