Entertainment giant 21st Century Fox has appointed Zenith as its media agency in Asia-Pacific, concluding a pitch that lasted more than a year.
The company spent about US$100 million on media in the region in 2015, according to sources. Zenith also retains the business in China and Australia. Campaign Asia-Pacific was unable to confirm the incumbent on the account in Asia.
In May 2013, the company reviewed worldwide media buying and planning across film, TV and home-entertainment groups for the first time in 10 years.
It has retained Zenith for its film and home entertainment businesses in the US and Canada. Vizeum, part of the Dentsu Aegis Network, has picked up media buying for Fox Broadcasting Company, the National Geographic Channels and Fox Sports. Mindshare is expected to handle all Fox’s media across TV, cinema, and home entertainment in every major European market.
The entertainment company operates across cable network programming, films, television and direct broadcast and satellite TV.