Byravee Iyer
Nov 28, 2016

Zenith wins $100 million 21st Century Fox media in APAC

21st Century Fox concludes mammoth review.

Zenith wins $100 million 21st Century Fox media in APAC

Entertainment giant 21st Century Fox has appointed Zenith as its media agency in Asia-Pacific, concluding a pitch that lasted more than a year.

The company spent about US$100 million on media in the region in 2015, according to sources. Zenith also retains the business in China and Australia. Campaign Asia-Pacific was unable to confirm the incumbent on the account in Asia.

In May 2013, the company reviewed worldwide media buying and planning across film, TV and home-entertainment groups for the first time in 10 years.

It has retained Zenith for its film and home entertainment businesses in the US and Canada. Vizeum, part of the Dentsu Aegis Network, has picked up media buying for Fox Broadcasting Company, the National Geographic Channels and Fox Sports. Mindshare is expected to handle all Fox’s media across TV, cinema, and home entertainment in every major European market.

The entertainment company operates across cable network programming, films, television and direct broadcast and satellite TV. 

Related Articles

Just Published

2 hours ago

Vietnam's top brands for customer experience

The Vietnam list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.

10 hours ago

Jacquelyn Baker named CEO of Omnicom Commerce Group

EXCLUSIVE: The former VMLY&R Commerce chief experience officer replaces Sophie Daranyi, who is leaving to pursue opportunities in consulting and nonprofit work.

10 hours ago

Climate activists stage anti-greenwash protest ...

A coalition of climate organisations handed out cake to ‘congratulate’ the agency after the Advertising Standards Authority ruled its 2022 Shell ad broke greenwashing rules.