According to executives at Y&R, the agencies will be in charge of the company’s master brand website, as well as the activation for Remy Martin’s sponsorship of the Cannes Film Festival.
It is understood the incumbent was a local agency. Campaign Asia-Pacific couldn’t confirm the name of the agency by press time.
“Y&R and VML Qais showed an in-depth understanding of our market and category as well as wonderful creative prowess that can be hard to find in Vietnam’s chaotic digital environment,” said Timen Swijtink, the company’s marketing manager.
“Remy Martin’s desire to increase their presence across the digital landscape drove their search to find the best partner in the market. It is an honour to be appointed by such a prestigious brand, in conjunction with VML Qais Singapore,” added Matthew Collier, Y&R Vietnam CEO.