Staff Reporters
Mar 5, 2012

Y&R Philippines appoints Herbert Hernandez as creative director

MANILA - Y&R Philippines has appointed Herbert Hernandez as its creative director, effective 12 March.

Herbert Hernandez is the creative director at Y&R Philippines
Herbert Hernandez is the creative director at Y&R Philippines

He was most recently the creative director at DM9 JaymeSyfu DDB, winning several awards for his work such as a silver for outdoor at the 2010 Cannes Lions Festival for Mini Cooper's 'Roller Coaster' poster, as well as a bronze for outdoor at the 2011 Cannes Lions Festival for the Department of Tourism of the Philippines.

Badong Abesamis, executive creative director at Y&R Philippines, said, “We are thrilled to welcome Herbert to Y&R. We look forward to creating with him award-winning ideas that’ll surely bolster client’s business.”

Before spending six years in DM9 JaymeSyfu, Hernandez worked as senior art director at Red Mobile, working on clients such as Splash, Travel Republic, Smart Communications and Tower Records.

He was also the art director at JWT Manila, producing materials for Red Horse Beer, Ford, Knorr, Kitkat and Milo Wafer.

Related Articles

Just Published

3 hours ago

Dentsu ANZ restructures: CEOs Danny Bass and Steve ...

The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.

4 hours ago

Should Gen Zs make financial trade-offs to navigate ...

This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.

4 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.