Byravee Iyer
Apr 15, 2014

YouTube launches localised site for Thailand

THAILAND - YouTube's launch of YouTube.co.th, a dedicated site for the market, gives brands more options for reaching the country's video-obsessed young consumers.

The Thai-specific homepage, launched last week, helps discover and promote local content, and is therefore expected to help push local brands to a more prominent position on the site. Thai advertisers now have the option of setting up a local channel to host all their content, targeting specific video content using Trueview in-stream ads or buying the YouTube homepage masthead.
 
“Having a Thai-specific homepage means we can bring the 67...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
TripAdvisor picks Mother as global creative agency ahead of 20th anniversary
Premium
3 hours ago

TripAdvisor picks Mother as global creative agency ...

Mother replaces Joint on account.

Premium
I was scared to tell my employer I was depressed
Premium
3 hours ago

I was scared to tell my employer I was depressed

In the latest edition of Untold Stories, an agency employee recalls his struggle to get the help he needed with depression.

Premium
Southeast Asian ecommerce spend will triple by 2025, but loyalty a challenge
Premium
14 hours ago

Southeast Asian ecommerce spend will triple by ...

Competition in ecommerce will intensify as the overall basket size of the average Southeast Asian consumer is expected to more than triple by 2025, according to new research.

Premium
'Edward Robothands' finds acceptance in this Samsung Thailand film
Premium
14 hours ago

'Edward Robothands' finds acceptance in this ...

THE WORK: 'The Mechanic' for Samsung Electronics by Cheil Worldwide Thailand.