Will Green
Sep 20, 2023

YouTube blocks Russell Brand from receiving ad income from his channel

The platform claims the controversial comedian has violated their creator responsibility policy, following multiple allegations of sexual assault unveiled in a new documentary.

Russell Brand has amassed a significant following on social media.
Russell Brand has amassed a significant following on social media.

YouTube has stopped Russell Brand from receiving advertising income from his channel following claims of serious sexual misconduct against him.

The video-sharing company said it had suspended Brand’s channel from its YouTube Partner Programme “following serious allegations against the creator”.

In a joint investigation by Channel 4’s Dispatches and The Sunday Times, several women claimed they were sexually assaulted or raped by Brand between 2006 and 2013, when he was at the height of his fame. He has denied all the allegations and said his relationships were consensual.

While Brand has fallen out of the mainstream spotlight in recent years, he has amassed a following on social media, including 6.61 million subscribers on YouTube.

A YouTube spokesperson said: “We have suspended monetisation on Russell Brand’s channel for violating our creator responsibility policy. If a creator’s off-platform behaviour harms our users, employees or ecosystem, we take action to protect the community.” 

The decision means Brand cannot use new or alternative channels to circumvent the suspension.

Source:
Campaign UK

Related Articles

Just Published

8 hours ago

Grab integrates OpenAI technology into its platform

Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.

10 hours ago

Creative Minds: Imogen Wetzell Ramsey on quitting ...

The “excitable, emotional and energetic” creative dreams of a Sicilian town, a vino voyage and hopes her bucket list is not just a pipedream.

10 hours ago

GroupM restructures in Hong Kong, senior leaders exit

The departures are linked to GroupM’s ongoing ‘synergy project’ announced by WPP CEO Mark Read last year. Additionally, a new chief executive has been appointed in Taiwan.

11 hours ago

How Dentsu and Nestlé cut digital ad emissions by ...

CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.