Susie Harwood
Jun 10, 2019

Yes, email marketing is still relevant

Email marketing may be an old format, but the tech around it has grown more sophisticated.

Marketers are spoilt for choice these days with an ever-increasing array of media channels, tools and technology at their fingertips to reach target audiences. The good news for the events industry is that 41% consider live events to be the most critical marketing channel in achieving business outcomes out of nine possible channels, according to a survey of over 1,000 marketers by event software company Bizzabo.

But what’s the best channel for marketing live...

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