Marketers are spoilt for choice these days with an ever-increasing array of media channels, tools and technology at their fingertips to reach target audiences. The good news for the events industry is that 41% consider live events to be the most critical marketing channel in achieving business outcomes out of nine possible channels, according to a survey of over 1,000 marketers by event software company Bizzabo.
But what’s the best channel for marketing live...
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