XM Asia partners web solution firms

According to a statement from XM, in recessionary economies, client sites have become an even more important channel for customer acquisition, retention and sales conversion. But the conventional cost of entry might still be prohibitive for clients.

The partnership is expected to lower costs by as much as 30 per cent than what XM’s competitors are offering. Website solutions include Acronym’s search marketing services, Maximyser’s multi-variate testing (MVT) and Day Software’s content management systems (CMS).

Paul Soon, managing director of XM Asia / RMG, said: “Clients need their sites to pay off. And this requires an on-going effort to optimise how their sites operate, serve up information, offers in a way that mirrors how customers are searching and experiencing the information. This means that on almost on a daily basis, companies need to be nimble enough to change what’s not working on their sites while ensuring what works continues to deliver the results. This is the first in a series of partnerships we have in the pipeline.”

Vince Lui, technology head and John Musoke, analytics head, added: “We have made the price of search, MVT and CMS accessible to clients who need to integrate their technology and marketing functions in a manner that is more customer-centric, through a single source. More than ever, clients need that option today. And fast.”

Subsequently, XM Asia/RMG will also be rolling out workshops for clients and prospects on how these solutions can impact their businesses from a user and site perspective.