Xaxis' Asian roll-out of new real-time global DMP

ASIA-PACIFIC –WPP’s programmatic arm Xaxis just launched Turbine, a new data management platform (DMP) the agency claims is capable of creating audience-segment profiles in real time. The system becomes available in select Asia-Pacific markets as part of its global roll out.

by Emily Tan

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now