Olivia Parker
Jan 24, 2018

WPP's new Superunion has border-busting China brands in its sights in Asia

As WPP launches 'Superunion', combining five legacy agencies into one, Asia CEO Benedict Gordon says the unified approach will provide a lot more "firepower" when it comes to helping APAC clients expand overseas.

WPP’s latest agency conglomeration declared itself open for business last night with a launch party in London and the unveiling of its new name, 'Superunion'. Made up of five WPP brand and design agenciesThe Partners, Lambie-Nairn, Addison, VBAT and Brand Union, which has by far the largest footprint in Asia with offices in Singapore, Hong Kong, Bangkok, Jakarta, Beijing and Shanghaithe new shop will be headed in this region by CEO Benedict Gordon.

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