Byravee Iyer
Nov 14, 2013

WPP’s consultancy arm launches Asia hub in Singapore

ASIA-PACIFIC - WPP-owned Kantar has launched its brand consultancy division, The Futures Company, in Singapore to serve as a hub for clients in Asia-Pacific.

Stephane Alpern, MD APAC, The Futures Company
Stephane Alpern, MD APAC, The Futures Company

The New York-headquartered company will be led by Stephane Alpern and has hired three people. However, it will be adding more people in the next few months, Alpern confirmed.  

Although the company has been doing work in the region for several years, Singapore is its first office. “We are a strategic insight and innovation consultancy that helps clients unlock new sources of growth through expertise in foresight and futures that indentifies trends that shape the future,” Alpern said.

The Futures Company is also interested in setting up satellite offices in key countries in the region—a model it followed in Latin America where it launched a few years ago.

The consultancy works with multinational companies in FMCG, automotive, technology and financial services. Alpern declined to name clients in the region.

The Futures Company was formed through the integration of The Henley Centre, HeadlightVision, Yankelovich and more recently, Tru. Apart from Singapore, the company operates in New York; Chapel Hill, North Carolina; San Francisco; Chicago; Sao Paulo; Buenos Aires; and Mexico City.

Related Articles

Just Published

17 hours ago

Mid-level female creatives don't feel 'heard'

This International Women's Day, we ask mid-level female creatives in the region what their biggest pain points are working in a male-dominated field.

17 hours ago

It's past time to eliminate gender biases in design

From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.

18 hours ago

IWD campaigns: Angry, funny, clever and inspirationa...

See how organisations and agencies from around APAC have chosen to mark International Womens Day 2021.