Staff Reporters
Nov 18, 2022

Women to Watch 2022: Sharon Ho, Digitas

With a knack for finding the right digital solutions, Ho keeps one step ahead of the industry and has consistently used her skills to bring both her clients’ business and her agency activity to growth.

Women to Watch 2022: Sharon Ho, Digitas
SEE ALL OF THE 2022 WOMEN TO WATCH
Celebrating outstanding talent in marcomms

Sharon Ho

Managing director
Digitas
China

Sharon Ho took the bold move to delve into digital in 2007 and hasn't looked back. Joining Publicis Groupe in 2012, she has diligently pursued a path in leading digital transformation, and today oversees a diversified team of strategists, technologists and content creators at Digitas China where she helps clients like Visa, Danone, Mondelez, and Apple explore the connection between brands, consumers, and innovations.

Despite uncertainty around business development last year, Ho used her knowledge and skills to bring both her clients’ business and her agency activity back to growth and profitability.

One of the ways Ho has been able to drive business growth during a challenging time is through redefining the role of digital. For instance, Ho worked hand-in-hand with Danone to deploy a US$3 million effort to shift the role of social content from share-of-voice to an in-depth dimension of driving resonance, preference and purchase intent by deploying proprietary automation tools and bite-sized content. This impact to brand resonance increased by 30%, purchase intent increased by 30%, and Tmall search index increased by 85%.

Ho and her team also achieved a 70% increase in revenue for Digitas working for Visa to launch a fit-for-business three-stage data application model to provide a tailored buying experience to every Visa card-holder. Plus, she deployed a broad-based planning model which resulted in a win for the global US$14 million Crocs business.

Ho's focus on finding ‘the solution after next’ keeps her one step ahead of the industry. Her efforts led the agency to finish 2021 and the first half of 2022 with an overall increase in billings of over 25% while maintaining a healthy margin.

As a leader, Ho is the ultimate ‘silo-buster’ and has eliminated one-size-fits-all business offerings across Digitas. On top of this, she supervises a monthly symposium to inspire lifelong learning, is a sponsor of the Groupe’s long-term project ‘Publicis Women to Watch’ to support women employees, and is a coordinator of the Groupe initiative ‘Project Roar’, which boosts junior and mid-level staff to excel in their careers. In addition, Ho has guided students as a guest lecturer and programme co-designer with New York University Shanghai and has published two thought-leadership papers at core media and online conferences to inspire break-the-norm thinking.

SEE ALL OF THE 2022 WOMEN TO WATCH
Celebrating outstanding talent in marcomms

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Olympics and Paralympics 2024 round-up: watch the ads

Campaign takes a look at the ads around the Olympic and Paralympic Games Paris 2024.

2 hours ago

'Read this ad with your nose': The state of scent ...

Scent is increasingly being used by brands as a way to experiment with multi-sensorial concepts. Campaign explores how marketers can use scent effectively without causing too much of a stink.

4 hours ago

Asia-Pacific Power List 2024: Hanks Lee, AS Watson ...

A marketing tour de force with a gift for crafting resonant campaigns, Hanks Lee inspires positive change through strategic and purposeful marketing

4 hours ago

Alibaba's AI-powered tribute to female athletes ...

The eight-minute long film is poignant, tear-jerking, inspiring, and one of Ad Nut's favourite picks of the year yet.