Staff Reporters
Oct 22, 2020

With marketing budgets cut, CMOs demand more innovation from agencies

EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.

With top marketers across APAC in the throes of managing their units in the middle of the Covid-19 pandemic, they are pushing their agencies well outside of their comfort zones. With budgets slashed,

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

6 hours ago

As we return to the office, how can we keep hold of ...

Achieving a balance between home and work was already a struggle for many. Then lockdown, the pandemic and WFH further blurred the lines delineating the two. It's time to rebuild boundaries.

6 hours ago

The purpose debate is raging but the value of ...

Placement of advertising matters more than ever, The Guardian's ad chief says.

8 hours ago

Carat names new US CEO as Angela Steele moves to ...

Mike Law, formerly head of Dentsu media investment arm Amplifi, takes over Janaury 1, as Steele moves to an as-yet unnamed role reporting to Arthur Sadoun.

8 hours ago

WPP acquires cloud-based e-commerce firm as part of ...

Acquisition to help agency group expand further into e-commerce and tech, to account for 40% of business by 2025.