Staff Reporters
Oct 22, 2020

With marketing budgets cut, CMOs demand more innovation from agencies

EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.

With top marketers across APAC in the throes of managing their units in the middle of the Covid-19 pandemic, they are pushing their agencies well outside of their comfort zones. With budgets slashed,

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors

or call +852 2122 5222
or email subscriptions@campaignasia.com

Related Articles

Just Published

8 hours ago

Cheil and TBWA-related agencies shine in Japan/Korea...

TBWA Hakuhodo and TBWA Korea combine for 11 awards, but Cheil strikes the most gold, Accenture Interactive shows strength in Japan and UM retains top media honours.

8 hours ago

Special Group and DDB take spotlight in ANZ AOY awards

'Special' is an understatement for the performance of Special Group in the 2020 ANZ AOY awards, where DDB/Tribal also had a strong showing and both Digitas and Deloitte Digital won gold awards.

8 hours ago

Digital Media Awards return with 8 new categories

The renowned Digital Media Awards programme for Greater China is now open for entries. Here are a few more details about the eight additional categories for this year.

8 hours ago

Programmatic DOOH advertising lands at Hong Kong ...

JCDecaux is launching programmatic trading capabilities for Hong Kong International Airport, purportedly the first major international airport to do so.