Oct 22, 2020

With marketing budgets cut, CMOs demand more innovation from agencies

EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.

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With top marketers across APAC in the throes of managing their units in the middle of the Covid-19 pandemic, they are pushing their agencies well outside of their comfort zones. With budgets slashed,

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