Staff Reporters
Oct 22, 2020

With marketing budgets cut, CMOs demand more innovation from agencies

EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.

With top marketers across APAC in the throes of managing their units in the middle of the Covid-19 pandemic, they are pushing their agencies well outside of their comfort zones. With budgets slashed,

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