Staff Writer
Jan 24, 2018

Why the World Economic Forum is a PR win

IMEX CEO says the global gathering highlights the importance of live events.

Carina Bauer

The World Economic Forum is currently in full swing in the Swiss alpine town of Davos where, despite heavy snowfall, world leaders have gathered to exchange ideas and discuss this year’s theme of Creating a Shared Future in a Fractured World’.

For IMEX Group CEO, Carina Bauer, this moment represents a PR victory for the business events industry.

“That so many world leaders are again travelling to the World Economic Forum...

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