Mason Lerner
Nov 13, 2014

Why the brand interest in Pinterest?

The social-media powerhouse pinpoints its winning formula with desirable demographics.

(Photo courtesy Mike and Annabel Beales via Flickr)
(Photo courtesy Mike and Annabel Beales via Flickr)

Among social-media giants racing for advertising dollars, Pinterest is shaping up as the dark horse.

Pinterest hasn’t grabbed as many headlines as companies like Twitter and Facebook. Nevertheless, its powerful following—notably with women and millennials—is likely to garner more attention from savvy brands.

The company raised $200 million in capital investment last February and is valued at $3.8 billion or more, depending on whom you ask. What’s more, Pinterest accounts for a formidable 23 percent of global social-mediated e-commerce. Add in 65 million unique users per month, and it's clear Pinterest could be the next big thing in advertising.

Read the full article on Campaign US.


Campaign US

Related Articles

Just Published

9 hours ago

Interpublic Group rebrands CMG division as IPG DXTRA

The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.

9 hours ago

Nick Emery’s treatment will have sent chills down ...

The former Mindshare worldwide CEO was foolish and has paid a heavy price

9 hours ago

M&C Saatchi to reduce office space by 25% to ...

Singapore and Australia among office locations to see changes, as agency reports better than expected revenue decline of 13% in first half of 2020.

10 hours ago

Time for a radical rethink of how we use social ...

Ecommerce websites haven't really evolved from being catalogues on the internet. Brands need their selling platforms to move at the speed of culture.