Mason Lerner
Nov 13, 2014

Why the brand interest in Pinterest?

The social-media powerhouse pinpoints its winning formula with desirable demographics.

(Photo courtesy Mike and Annabel Beales via Flickr)

Among social-media giants racing for advertising dollars, Pinterest is shaping up as the dark horse.

Pinterest hasn’t grabbed as many headlines as companies like Twitter and Facebook. Nevertheless, its powerful followingnotably with women and millennialsis likely to garner more attention from savvy brands.

The company raised $200 million in capital investment last February and is valued at $3.8 billion or more, depending on whom you ask. What’s more, Pinterest accounts...

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