Shauna Lewis
Mar 2, 2023

Dentsu strikes up Pinterest partnership in UK first

First wave of clients to trial the programme includes home improvement retailer Wickes.

Nexus: offering helps clients optimise success on the platform
Nexus: offering helps clients optimise success on the platform

Dentsu UK and Ireland have formed a partnership with Pinterest to boost its clients' performances on the ideas and image-sharing platform.

Carat UK client Wickes is among the first wave of brands piloting the free-of-charge initiative, called Nexus.

Gemma Lovell, social media marketing manager at Wickes, said that Pinterest was a “key social channel for Wickes” and the programme would “elevate” its activity on the platform.

The one-year support programme includes a tailored Pinterest growth plan developed by Dentsu and Pinterest that focuses on the brand’s particular objectives and aims on the platform.

Carli Gooch, head of UK agency at Pinterest, said: “Pinterest has an incredibly unique proposition for brands, from the commercial intent of our users to the accuracy of our trend predictions, and the positive environment we’re deliberately building, that we know encourages purchase behaviour.

“As marketing budgets across the board are being squeezed, it’s more important than ever for brands to deliver campaigns that will have genuine impact and ultimately drive sales.”

Clients will also have access to tools such as Pinterest Creative Shop; Dentsu’s effective attention tool, powered by Lumen; and a measurement steering group composed of experts from Pinterest, Lumen, and Dentsu.

Lumen measures attention quality across ads served programmatically and on Facebook, Instagram, YouTube and Snap, allowing ads to be attention optimised.

Those signed up will also be able to partake in Pinterest Academy’s education programme which develops participants’ understanding of Pinterest and the wider social landscape.

Chris Howard, managing director, performance media at Dentsu UK, said it as “a truly unique opportunity” for brands to maximise success on the platform.

Source:
Campaign UK

Related Articles

Just Published

14 hours ago

Timeline of a mega-merger: The origins of Omnicom ...

See the full timeline of advertising's new powerhouse merger here.

21 hours ago

40 Under 40 2024: Neel Chhaya, DDB Group

A people-first leader, Chhaya has been instrumental in fuelling DDB Group’s client growth, reshaping service delivery, and fostering a culture of inclusivity.

21 hours ago

Leo Burnett and OMD lead Agency of the Year APAC awards

Publicis Groupe led in creativity, PR, and culture, with OMD dominating media.