Andrew Collins
Sep 12, 2018

Why some agencies talk the big game but struggle with digital transformation

Here are the top factors holding back agencies from adopting systematic digital transformation in processes and outcomes.

Big data, machine learning and AI are disrupting industries as diverse as travel, sports, health and many more. But what has stalled the disruption among both digital and traditional agencies They talk big games, but have they made the shift to become technology-driven businesses

An easy way to assess this is by weighing up all the daily decisions being made and cross-checking those against a year earlier. How much of what was done...

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