Staff Reporters
Oct 22, 2020

Hakuhodo acquires stake in UK digital transformation consultancy

The Japanese holding company has the option to increase its 25% equity stake in Public Digital to a majority interest in the future.

Hakuhodo acquires stake in UK digital transformation consultancy

Hakuhodo DY Holdings has acquired a 25% equity stake in UK-based digital transformation (DX) consulting company Public Digital. The deal, made through Hakuhodo DY Holdings' strategic operating unit, Kyu, gives the Japanese firm the option to raise its stake to a majority interest at a future date.

Public Digital, headquartered in London and led by CEO Ben Terrett, lists 62 employees on its website.  It provides consulting to private-sector companies and public organizations in 18 countries (including HSBC, the United Nations, the World Bank, the Governments of Argentina and Australia and several Canadian provinces).  The firm focuses on planning and implementing of agile service and product development to digitise organizations quickly.

Public Digital CEO Ben Terrett

A key focus recently for the company has been building coronavirus websites for more than 30 entities, including governments, local authorities and health centers. Hakuhodo DY's press release makes special mention of the growing need for digital transformation services in the wake of the pandemic. 

"As the need for contactless and non-face-to-face communication rises all at once as a result of measures to prevent the transmission of COVID-19, organizations around the world are putting their trust in DX as the key to their survival and growth," it states. 

No financial terms of the deal were disclosed, but Hakuhodo DY says the acquisition will not have a material impact on its performance this financial year. 

 

 

Related Articles

Just Published

7 hours ago

WPP's Mark Read sees pay package surge

The holding company's resurgence has resulted in a near-doubling of Read's compensation.

8 hours ago

Mango and other ‘masstige’ brands shutter after ...

Counting their losses in China, affordable fashion and beauty brands are recalibrating their business strategies and turning to the US for expansion.

8 hours ago

The We ❤️ NYC campaign which didn't get much love

Brand creatives and New Yorkers alike wonder who truly owns a mark that’s become emblematic of the city itself.

8 hours ago

Mullen Lintas ropes in Meta's Ram Jayaraman as CCO ...

The creative strategist of Meta takes on the role previously held by Garima Khandelwal, who has moved on from the company.