During the COVID-19 crisis in China, clubs made donations, sent best wishes and even placed encouraging messages on their jerseys, earning appreciation and engagement from Chinese fans.
Here are the top factors holding back agencies from adopting systematic digital transformation in processes and outcomes.
Social-media management in China remains underappreciated and under-practiced, to the point where nine out of 10 agencies rely on Excel for planning and other critical tasks. Andrew Collins of Mailman explains the factors hindering improvement.
Mailman's Andrew Collins highlights key insights for sports brands with examples from those who are successfully making a name for themselves.
Andrew Collins, CEO for the Mailman Group, shares the three worst things agencies can do when putting together a social-media team.
Nimble and innovative approaches to business are not just a fad, and not just for startups. They're the chief tool agencies have to avoid becoming redundant, writes Andrew Collins of Mailman.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins