Jenny Chan 陳詠欣
Apr 20, 2018

Why a niche pharma publisher is getting business from BMW

As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.

FWD was one of the first non-medical clients for MIMS

Blockbuster drugs such as Lipitor, Cozaar, Crestor, among others, used to enable big-name pharmaceutical companies marketing rights and exclusivity in producing those drugs under long-term patents. In some cases, a drug could pull in more than US$1 billion a year.

But the glory days are gone, according to Sherlynn Tan, chief marketing officer of MIMS Pte Ltd, a provider of drug information and medical communications headquartered in Singapore.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Google News Initiative reveals APAC Innovation Challenge winners
Premium
1 hour ago

Google News Initiative reveals APAC Innovation ...

Twenty-three publishers win US$3.2 million in funding for new initiatives to drive reader revenue.

Premium
WFA names Raja Rajamannar president
Premium
1 hour ago

WFA names Raja Rajamannar president

Edward Bell of Cathay Pacific, Lynette Pang of Singapore Tourism Board, Atul Agrawal of Tata and Adam Mohamed Wee Abdullah of CIMB join the organisation's executive committee.

Premium
Freeman names new global president
Premium
18 hours ago

Freeman names new global president

Phil Molyneux, the former head of Sony and Dyson, has joined the brand experience agency.

Premium
4 reasons advertisers should use performance video templates
Premium
21 hours ago

4 reasons advertisers should use performance video ...

Tested, performance-geared templates allow even non-specialists to make impactful ads, tweaked at scale to improve results.