Jenny Chan 陳詠欣
Apr 20, 2018

Why a niche pharma publisher is getting business from BMW

As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.

FWD was one of the first non-medical clients for MIMS

Blockbuster drugs such as Lipitor, Cozaar, Crestor, among others, used to enable big-name pharmaceutical companies marketing rights and exclusivity in producing those drugs under long-term patents. In some cases, a drug could pull in more than US$1 billion a year.

But the glory days are gone, according to Sherlynn Tan, chief marketing officer of MIMS Pte Ltd, a provider of drug information and medical communications headquartered in Singapore.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Malaysia sets sights on legacy and impact
Premium
1 day ago

Malaysia sets sights on legacy and impact

“When we talk about legacy and impact, it’s beyond CSR."

Premium
Dentsu sees biggest growth opportunity in the US: Tim Andree
Premium
1 day ago

Dentsu sees biggest growth opportunity in the US: ...

The company's international supremo is charting an unsentimental, technology-centric course for an entity that wants to avoid becoming a “traditional holding company”.

Premium
HP presents three un-stereotypical Japanese women
Premium
1 day ago

HP presents three un-stereotypical Japanese women

New work for the Spectre laptop is a subtle but refreshing break from the TV norm.

Premium
Once written off as 'boring', Zendesk now has 19,000 Asian customers
Premium
1 day ago

Once written off as 'boring', Zendesk now has ...

Mikkel Svane, CEO of the "unicorn" customer-service platform, explains how the coolest startups are doing things differently and why no Gen Z customer will ever want to speak to a human.