It's a name that could only have come from America, as did most of the reviews it refers to the 'Mediapalooza', the unprecedented 21 pitches that kicked off through this summer, ruining many a media agency executive’s holiday plans and some consultants too.
With many of the world’s largest advertisers involvedPG, L’Oreal, Unilever, Volkswagen, Coca-Cola and othersit has become the touchstone of 2015’s shift in the role media agencies are being...
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