Marketing News
Byravee Iyer
Oct 10, 2012

Whisky deal with Chelsea FC a milestone for brands in Myanmar, but challenges remain

YANGON - The International Beverage Trading Company, which dominates the spirits market in Myanmar, has inked a deal with English Premier League club Chelsea FC for its flagship brand, Grand Royal Whisky, to become the club’s official whisky.

Chelsea FC inks a sponsorship deal with a Myanmar-based company

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