Staff Writer
Jun 10, 2019

Where does your brand go from here?

The Dentsu Beach House session unveils fresh evidence that a new way of thinking is needed for brands to succeed in the new economy

Insights from Dentsu' Dynamo Brand Index are built on a survey of 22,000 consumers across 10 markets.
Insights from Dentsu' Dynamo Brand Index are built on a survey of 22,000 consumers across 10 markets.

Consider this.  Uber (founded 2009) is now valued more than Ford (founded 1899) and Fiat Chrysler (1908) combined.

It’s an equation that should make any marketer stop and think.

Scale, physical presence, media share and heritage – these are the established ingredients of a successful, resilient brand but they may no longer be enough to survive and prosper.

For established brands, it begs the question: what are the right lessons to be learned in the new economy? And for high growth, start-up brands, how do the fundamentals of branding apply as you reach maturity and transition to a brand with true longevity?

Denstu's Beach House session at Cannes 2019 will uncover what makes a 'Dynamo' brand

These are the questions Dentsu set out to answer as it developed the Dynamo Brand Index (DBI).  This is a brand index like no other – one that looks forward, not back – to predict where brands are moving to in the next three, five, 10 years.  Its insights are built on a survey of 22,000 consumers across 10 markets, including US, UK, China, Brazil, Indonesia and Japan.

The result show empirically, that we have reached a point where what won in the past, is no longer enough to win in the future, with significant implications, not only for brands - old and new - looking to succeed, but for the agencies that serve them. 

Dentsu Creative Agencies is launching the DBI at its Beach House session on June 20 at Cannes Lions International Festival of Creativity 2019.

Join them as they uncover:

• What makes a Dynamo brand?
• How are global brands adapting, who are the surprise performers and what can we learn from them?
• What are the nuances of Dynamo brands across regions and markets?
• How do these factors impact New Economy and Old Economy brands?

Date: June 20
Time: 2pm
Venue: Dentsu Beach House

Register your interest here

Related Articles

Just Published

6 hours ago

Move and win roundup: Week of August 3, 2020

Mediamath, Drizzlin Media, Danone-AQUA, Ogilvy, Cars24, Australian Sports Club, SportsFive, Taiwan Creative Content Agency, Catchplay and Screenworks Asia kick-off our weekly move and wins roundup.

7 hours ago

Manulife's former Asia-based CMO moves stateside to ...

Francesco Lagutaine has relocated to Buffalo, NY after more than a decade in Asia, across Hong Kong and Singapore.

7 hours ago

Microsoft deal to buy TikTok in US would include ...

A 'quickly moving' deal aims to address security concerns from governments in these markets over user information and privacy.

9 hours ago

Hong Kong consumers' preferences mostly steady in ...

ASIA's TOP 1000 BRANDS: Maxim's and Standard Chartered made the biggest moves in Hong Kong's top 100 brands, while social-media apps took on increasing importance.