Ad Nut
Jul 17, 2019

What wedding faux pas could overshadow this dress?

Campaign for WildAid contends that a poor menu choice is more devastating than even a hideous fashion fail.

What wedding faux pas could overshadow this dress?

A campaign for conservation organisation WildAid in Thailand marked Shark Awareness Day (July 14) by contrasting poor sartorial judgment against a far more uncouth choice—serving shark-fin soup at a wedding. 

The creative concept was done pro bono by BBDO Bangkok and the media by Plan B Media PCL. The campaign's video and image assets were also shared widely on social channels.

Ad Nut tends to think of sharks as the murderous beasts of the sea, and of course they are fearsome predators with an unreasonable number of nasty, pointy teeth (shudder). But should 73 million of them die each year—often in a prolonged, painful fashion after having their fin hacked off and then being hurled back into the ocean? So wedding-goers can slurp a soup that no one really seems to enjoy all that much anyway? Surely not.

Co-opting the fashion-fail format for such a critical cause is a fun and effective choice. That said, this campaign doesn't quite displace Ad Nut's favourite wedding-themed, anti-shark-fin-soup work, a technically impressive piece done by Ogilvy Hong Kong a couple years back: see "Happy couple savagely murders sharks in wedding video".

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Related Articles

Just Published

3 hours ago

Ikea rents tiny Tokyo flat for tiny price

In a campaign by Wieden Kennedy Tokyo, the brand's property agent (a walking, talking shark) wants to get someone into a 10-square-meter apartment for just 99 yen per month.

3 hours ago

Finding digital measurement success, part 1: ...

Quantcast's SEA MD argues that every metric you look at, every audience you try to reach, and every methodology you use must be evaluated as part of a cohort.

3 hours ago

With mixed travel recovery in APAC, Hilton focuses ...

Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director.

4 hours ago

Chinese consumers getting more conscious of their ...

TOP OF THE CHARTS: Chinese consumers increasingly choose to make conscious buying decisions by purchasing ethical, environmentally friendly and local products, a report shows.