Ad Nut
Jul 17, 2019

What wedding faux pas could overshadow this dress?

Campaign for WildAid contends that a poor menu choice is more devastating than even a hideous fashion fail.

A campaign for conservation organisation WildAid in Thailand marked Shark Awareness Day July 14 by contrasting poor sartorial judgment against a far more uncouth choiceserving shark-fin soup at a wedding. 

The creative concept was done pro bono by BBDO Bangkok and the media by Plan B Media PCL. The campaign's video and image assets were also shared widely on social channels.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
OMD adds to APAC Beiersdorf media duties with South Asia wins
Premium
1 hour ago

OMD adds to APAC Beiersdorf media duties with South ...

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.

Premium
Independents give major networks run for their money in ANZ
Premium
2 hours ago

Independents give major networks run for their ...

While major agencies had a good night, Versa and Special Group were among the independents punching well above their weight at this year's AOY awards for ANZ.

Premium
Meet the 2019 40 Under 40: Maya Watono
Premium
2 hours ago

Meet the 2019 40 Under 40: Maya Watono

Read about Maya Watono of Dentsu Aegis, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.