Ad Nut
Jul 17, 2019

What wedding faux pas could overshadow this dress?

Campaign for WildAid contends that a poor menu choice is more devastating than even a hideous fashion fail.

A campaign for conservation organisation WildAid in Thailand marked Shark Awareness Day July 14 by contrasting poor sartorial judgment against a far more uncouth choiceserving shark-fin soup at a wedding. 

The creative concept was done pro bono by BBDO Bangkok and the media by Plan B Media PCL. The campaign's video and image assets were also shared widely on social channels.

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