Ad Nut
Apr 29, 2016

Happy couple savagely murders sharks in wedding video

From Hong Kong: 'Congratulations' for Hong Kong Shark Foundation by Ogilvy & Mather Hong Kong

Happy couple savagely murders sharks in wedding video

Ad Nut doesn't like sharks but doesn't like the idea of them becoming extinct and ending up in people's soups either. Ad Nut appreciates how this 30-second film uses an insight about Hong Kong weddings and the consumption of shark fin soup to create a scene in which a wedding couple cut off a shark's fin and kick it back into the water. 

The "found footage" style of shooting of course mirrors the archival footage used in shark hunting documentaries, and Ad Nut commends the VFX and compositing job done with the bride and groom. A nice little detail is the bride's costume, which makes the video more unsettling.   

Here are some facts about the consumption of shark fin soup: 

  • Sharks have been on the planet for more than 400 million years, but in the last 15 years overfishing has sharply reduced their numbers.
  • Hong Kong is one of the largest consumers of shark fins
  • Shark fin soup is often served at weddings because of its ancient associations with wealth and prosperity.
  • Over 98 percent of a sample of 375 traditional Chinese restaurants surveyed offered shark fin on their 2016 Chinese New Year menus.

Let's hear from Reed Collins, chief creative officer, Ogilvy & Mather Hong Kong:

We are enormously proud of our partnership with Hong Kong Shark Foundation and WildAid, and are 100 percent supportive of the important work they do. Our PSA will challenge the traditional practices of Hong Kongers and ask them to step up for the sake of sharks, who are a critical part of the world’s precious marine ecosystem.


Chief Creative Officer: Reed Collins
Creative Directors: Roy Yung, John Koay, Matthew Nisbet
Associate Creative Director: Spring Liu
Producer: Jacqueline Ho
Managing Partner: Samson Choi
Account Coordinator:  Neville Tam
Production and VFX: TREACLE
Director: Tom Mitchell
Producer: Josie Mitchell
D.O.P: Oliver Merz

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Campaign Asia

Related Articles

Just Published

7 hours ago

48% Indians want more inclusive representation from ...

Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report

7 hours ago

Step beyond tokenism when advertising for people ...

A panel at the Advertising Standards Council of India's D&I Edge summit shared how brands should focus on authenticity and explore the role of advertising in driving social change.

7 hours ago

Why engaging with Taylor Swift’s devoted fanbase ...

Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.

8 hours ago

Adidas creates clothing for Roblox avatars

Brand launches shops in virtual world and partners with creator Rush Bogin.