Nikki Wicks
Oct 31, 2014

What are the winning actions of social brands?

SINGAPORE - Amazon, Microsoft and MTV have just topped a new global ranking of brands with the most social influence and engagement. But what makes a winning social media strategy, and what do 'social' brands do differently?

Klout’s 50 most influential brands on social media
Klout’s 50 most influential brands on social media

The Klout 50 report from social media analytics company, Klout said that: “having a strong and well-recognised brand is not enough to succeed on social media.”

“We believe that being influential in the digital space is centered around creating and sharing engaging content online,” read a statement from Klout. “However, this is also a wakeup call for brands who are not on this list to engage their consumers.”

The rankings were compiled by exploring social influence with Klout's social analytics. The company said the data showed that the top 50 brands set the standard for sharing top tier digital content and consistently engaging their audience. See Klout's full rankings here.

But what make these brands socially successful?

Next week, a number of digital leaders will meet in Singapore to discuss the issue. Speakers from Lenovo, GE, Unilever, We Are Social, HootSuite, Twitter and Zeno Group will share their experiences at the latest IAB training event by its social committee.

Ahead of the "winning behaviours of social brands" training event, we asked several of the speakers for one top piece of advice for winning on social media.

“I like to say, "you have two ears and one mouth, use them in proportion," said Twitter’s Steven Kalifowitz, brand strategy and avocacy lead APAC & MENA.

Meanwhile Hootsuite’s social media coach manager, APAC, Vicky Truong said: “The number one top piece of advice for winning on social media is simply having a presence on social."

We Are Social’s regional managing partner, Simon Kemp suggested a focus on creating a social brand, “rather than merely creating social media posts.”

“Be purposeful and ensure your social activity adds value, instead of just ticking it off your checklist,” added Kemp.

Lenovo’s Rod Strother, 
 digital and social centre of excellence said that brands should “fail fast” but also listen. “Listen to your audience on what they want to hear and talk about before simply forcing your agenda upon them.”

For more information on IAB’s training event, visit

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