Matthew Miller
Oct 11, 2013

Weekly wrapup: Thai mobile-payment drama FTW

ASIA-PACIFIC - A Thai tragicomedy gets our nod as the winner of the week. Plus, the week's top 10 articles and a few distractions for your Friday afternoon.

The tragedy and comedy of mobile payments
The tragedy and comedy of mobile payments

FTW or fail

Each week we select one campaign or piece of work that we agree is 'FTW' (for the win) and one that...isn't.

Our FTW selection this week, by a wide margin, is an exuberant campaign from SCB Thailand, with JWT. it features two fellows with interesting haircuts who dramatise the need for mobile payments and the ease of using the bank's UP2ME service.

We particularly like the example below for its musical allusions to Les Miserables (it's a blatant ripoff), its purposely bad singing (we hope) and its tragic ending (one must always examine all sides of a garment before purchasing). In case you wonder why the video has so few views, the version we've embedded is the subtitled one. The native version has received nearly 500,000 views. Here's a link to a new episode released this week.


Good news! We had a hard time finding a worthy recipient for our fail 'award' this week. So we'll just highlight this strange effort by Burts Bees, which is using Vine to dramatise classic works of literature with its products in costume. The stop-motion animation is great. Other then that, we're not sure what these are trying to say. 

Top stories

The most-read items on for the week of 4 through 10 October.


1. Fireman saves kitten, brought to you by GoPro, which arguably beats all other brands in making effective use of a YouTube channel: The company has tons of jaw-dropping user-generated videos, each and every one a great ad for the product. This one has been viewed more than 16 million times.


2. Another week, another elaborate setup messing with people's heads in the name of marketing. This one's for the upcoming remake of Carrie


3. Another week, another video featuring stable-headed chickens. Is the rise of chickens in advertising just a coincidence, or have the birds hired better agents?


4. And finally...

Thanks for reading Campaign Asia-Pacific. Have a great week.

Related Articles

Just Published

46 minutes ago

Let your cricket do the talking; brand associations ...

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

58 minutes ago

'More than a cyclical recovery': WPP Q3 growth ...

Share price rises close to its highest level since pandemic.

8 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

8 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.