Li Mei Foong
Aug 25, 2016

Wearables’ form now reflects function

In the vanity-driven wearables market, fashion helps to sell function.

BIg time: Fossil Group plans to launch 100 smart wearables across eight fashion brands.

Wrist wearables are meant to be more than just a pretty face, but brands are increasingly banking on good looks to get ahead of the game.

Style’ and its many synonyms now regularly appear in smartwatch and wristband marketing copy often given equal weight as details of the gadget’s fitness tracking prowess, navigational precision, smartphone synchronisation or long battery life.

Fitbit calls its latest Alta “fitness and fashion on display”. Apple Watch...

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