Racheal Lee
Jan 21, 2014

Wearable tech: A chance for brands to exercise sport mindedness

As Asia’s societies become more health conscious and affluent, consumers look for technologies to help them stay healthy and exercise more, or at least remind them to. Do these devices solve real problems, or are they pure marketing gimmicks?

Wearable technologies seem to have evolved into Asia’s latest fashion accessory. New gadgets integrate with clothing and bodies to feed back data about how we eat, sleep and exhaust ourselves. There’s so many ways to parse and quantify daily life and new technology develops so fast that the launch of “Google contact lenses” can’t be too far away. Oh wait, this just in.

Product developers and brands have both caught on to the trend....

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