Racheal Lee
Jan 21, 2014

Wearable tech: A chance for brands to exercise sport mindedness

As Asia’s societies become more health conscious and affluent, consumers look for technologies to help them stay healthy and exercise more, or at least remind them to. Do these devices solve real problems, or are they pure marketing gimmicks?

Wearable technologies seem to have evolved into Asia’s latest fashion accessory. New gadgets integrate with clothing and bodies to feed back data about how we eat, sleep and exhaust ourselves. There’s so many ways to parse and quantify daily life and new technology develops so fast that the launch of “Google contact lenses” can’t be too far away. Oh wait, this just in.

Product developers and brands have both caught on to the trend....

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Agency of the Year 2019 winners: Greater China
Premium
6 hours ago

Agency of the Year 2019 winners: Greater China

Here are the winners for the Greater China region in the 2019 Campaign Asia-Pacific Agency of the Year awards, which were handed out in a ceremony tonight in Shanghai.

Premium
Kantar's Eric Salama steps down after 17 years as CEO
Premium
7 hours ago

Kantar's Eric Salama steps down after 17 years as CEO

Now is the right time for me to pause, reflect on my personal priorities and explore other experiences,' he said.

Premium
Dentsu X bags the media business of Reckitt Benckiser in India
Premium
7 hours ago

Dentsu X bags the media business of Reckitt ...

The account was won post a multi-agency pitch where IPG Mediabrands was the incumbent.

Premium
Saurabh Varma quits Publicis Groupe; Anupriya Acharya takes over as CEO, South Asia
Premium
7 hours ago

Saurabh Varma quits Publicis Groupe; Anupriya ...

In this newly created role, Acharya will be leading the entire Publicis Groupe's country agenda across India and Sri Lanka. Earlier Varma was heading Publicis communications while Acharya was in charge of Publicis media