iOS developers and technology-watchers say Apple's wearable marks new creative challenges for brands.
Tek Khoon Lim, ECD at Tribal Worldwide Malaysia, dreams of how brands could use his favourite activity-tracking app to reach out to him.
As Asia’s societies become more health conscious and affluent, consumers look for technologies to help them stay healthy and exercise more, or at least remind them to. Do these devices solve real problems, or are they pure marketing gimmicks?
Though not fortunate enough to receive a Google Glass, Hari Shankar has given a lot of thought to the features of the wearable technology that have the potential to change daily interactions with other people, as well as media.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins