wearable technology
With Apple Watch, it's time for new ad designs
iOS developers and technology-watchers say Apple's wearable marks new creative challenges for brands.
ROAD TEST: My preciousssssss…sleep with MotionX mobile app
Tek Khoon Lim, ECD at Tribal Worldwide Malaysia, dreams of how brands could use his favourite activity-tracking app to reach out to him.
Wearable tech: A chance for brands to exercise sport mindedness
As Asia’s societies become more health conscious and affluent, consumers look for technologies to help them stay healthy and exercise more, or at least remind them to. Do these devices solve real problems, or are they pure marketing gimmicks?
Beholding the eye of the Glass
Though not fortunate enough to receive a Google Glass, Hari Shankar has given a lot of thought to the features of the wearable technology that have the potential to change daily interactions with other people, as well as media.
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