wearable technology

Nov 12, 2014

With Apple Watch, it's time for new ad designs

iOS developers and technology-watchers say Apple's wearable marks new creative challenges for brands.

Oct 9, 2014

ROAD TEST: My preciousssssss…sleep with MotionX mobile app

Tek Khoon Lim, ECD at Tribal Worldwide Malaysia, dreams of how brands could use his favourite activity-tracking app to reach out to him.

Jan 21, 2014

Wearable tech: A chance for brands to exercise sport mindedness

As Asia’s societies become more health conscious and affluent, consumers look for technologies to help them stay healthy and exercise more, or at least remind them to. Do these devices solve real problems, or are they pure marketing gimmicks?

May 20, 2013

Beholding the eye of the Glass

Though not fortunate enough to receive a Google Glass, Hari Shankar has given a lot of thought to the features of the wearable technology that have the potential to change daily interactions with other people, as well as media.