Tek Khoon Lim
Oct 9, 2014

ROAD TEST: My preciousssssss…sleep with MotionX mobile app

Tek Khoon Lim, ECD at Tribal Worldwide Malaysia, dreams of how brands could use his favourite activity-tracking app to reach out to him.

ROAD TEST: My preciousssssss…sleep with MotionX mobile app

I’ve been using MotionX for over a year now and still no brands have reached out to me on it despite multiple chances to do so. Let me lay out my day and you’ll see.

Waking up, I hear the soothing sound of waves crashing on the shore; the sleep alarm gradually increases in volume, gently coaxing me from hours of quality sleep. I reach for my phone to turn off the MotionX alarm, then complete a heart-rate check by resting my finger over the phone’s flash and camera lens. MotionX suggests that I tag a pharmacy proximity reminder on to a pinned trial coupon for Brand A’s fish-oil supplements to keep my heart beating strong. OK!

MotionX gathers from my calendar that I have a hectic morning and suggests a strategy sponsored by fitness Brand B, starting with a 30-minute trail run followed by a hearty breakfast. The trail map shows me that my running buddy set a new pace record with his Brand C ‘connected’ trail-running shoes. Beat his time and I get a discount coupon. Challenge accepted. Coupon attained!

Two hours later, MotionX sends me a sponsored message to stay hydrated with Brand D’s beverage and to take a five-minute walk as I’ve stayed too long at my desk. As lunch approaches, MotionX tempts me with some tasty deals from Restaurant E nearby. Stomach growls. I hear waves crashing.

Turn off alarm; heart-pulse check. Refreshed, eyes wide open, no chance of a snooze now I’ve woken from the dream of how I wish MotionX could come of age.

Prior to MotionX, I tried several wearables such as Lark or Jawbone Up, but they were a hassle. Once mobile motion technology advanced, I tossed the wrist-bands and tried MotionX. It worked like a charm.

MotionX tracks sleep very well using a combination of motion and sound capture to determine sleeping patterns, gently waking me during light sleep stages. The heart-rate monitor works as advertised but the activity tracker needs better accuracy. Remedy that, and some software tweaks could benefit brands — monetising the product so it pays for itself instead of prompting in-app purchases.

I guess I’ll keep dreaming.


Related Articles

Just Published

1 hour ago

40 Under 40 2022: Mo Moubayed, Veridooh

He entered the media industry and founded Veridooh to revolutionise out-of-home advertising, advocating for it to be more people-, data- and environment-centric.

2 hours ago

Move and win roundup: Week of January 30, 2023

Kickstart your week with news of people moves from Ogilvy Indonesia, Grab, Kantar, SevenRooms and more, in our weekly roundup.

3 hours ago

ChatGPT in advertising: Will clients pay the same ...

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

14 hours ago

Global CCO Alex Lopez to leave McCann as Harjot ...

Changes announced by Daryl Lee.