Daniel Drew Turner
Nov 12, 2014

With Apple Watch, it's time for new ad designs

iOS developers and technology-watchers say Apple's wearable marks new creative challenges for brands.

With Apple Watch, it's time for new ad designs

The countdown has begun for Apple Watch, reportedly set to ship right after Chinese New Year in February. On the way, the ad industry is setting its sights on how to use this new device in particular and wearables in general. 

Apple is playing its cards characteristically close to the vest. Nevertheless, Watch-watchers in the advertising industry can glean some brand opportunities from the Mac-makers’s recent deal with Nike to create co-branded wearables as well as the current branding on iPhone apps.

Read the full article on Campaign US

Campaign US

Related Articles

Just Published

2 hours ago

Google is not killing ID solutions, but has ...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.

5 hours ago

Agencies in APAC raced to ready themselves for ...

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

5 hours ago

Former R/GA exec Nicky Bell to lead Facebook ...

She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.

5 hours ago

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.