Faced with the public’s growing concerns over data privacy, stringent legislation and plans to phase out the third-party cookie, Ben Poole charts out how marketers must rethink their strategies.
Shop launches Singapore office, with Poole to lead operations and growth in the SEA region.
She will replace Ben Poole, managing director of Reprise APAC, who leaves Mediabrands towards the end of July.
Brands keep talking about big transformational changes, but it’s the marginal gains that make a real difference, according to Ben Poole of Reprise APAC.
Scott McBride set to depart IPG Mediabrands as Ben Poole returns to APAC after 2.5 years with MEC in the UK.
ASIA-PACIFIC - GroupM’s MEC has appointed Antony Yiu as its head of search and performance in APAC. He will be responsible for developing world-class search and performance hubs in APAC and will report to Ben Poole, head of digital, APAC, Campaign Asia-Pacific confirmed.
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