Sastri will work with the regional and local leadership of Digitas, Starcom MediaVest Group and ZenithOptimedia to strengthen and grow the agencies while supporting its leaders to drive cross-brand growth initiatives for VivaKi in India.
Srivastava will oversee the India Media Exchange, a media investment unit formed in 2007 to leverage the combined scale of Starcom MediaVest Group and ZenithOptimedia.
According to David Kenny, managing partner of VivaKi, India is one of the fastest growing marketing markets - having achieved 50 per cent growth in billings since 2006.
“There are two strategic opportunities for VivaKi in India. One is to leverage our significant media buying clout, and the other is to aggregate additional resources and investment dollars to deliver new tools, digital capabilities and technology platforms to clients.”
Srivastava will oversee the India Media Exchange, a media investment unit formed in 2007 to leverage the combined scale of Starcom MediaVest Group and ZenithOptimedia.
According to David Kenny, managing partner of VivaKi, India is one of the fastest growing marketing markets - having achieved 50 per cent growth in billings since 2006.
“There are two strategic opportunities for VivaKi in India. One is to leverage our significant media buying clout, and the other is to aggregate additional resources and investment dollars to deliver new tools, digital capabilities and technology platforms to clients.”
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