The ads, created by Bates141 and titled Elevator and Changing Room, were developed to promote Virgin Mobile’s new calling-service plans. The creative concept is based on the necessity for characters featured in the ads to dig themselves out of the most awkward situations through lengthy explanations.
To link the concept with the Virgin Mobile’s service, the commercials depict how the new calling plan would allow them to explain all they need without burning a hole in the wallet - achieved by ‘Think hatke’ (‘Think different’).
“The communication highlights the flexibility of Virgin’s talk plan and pushes the creative idea that long conversations should not be cut short just due to one’s talk plan,” said Sandeep Pathak, CEO at Bates141 Mumbai.
Elevator:
Changing Room:
Credits:
Project Elevator & Changing Room
Client Virgin Mobile
Creative agency Bates 141
Production company Ramesh Deo Productions
Director Anand Iyer
Exposure Television
To link the concept with the Virgin Mobile’s service, the commercials depict how the new calling plan would allow them to explain all they need without burning a hole in the wallet - achieved by ‘Think hatke’ (‘Think different’).
“The communication highlights the flexibility of Virgin’s talk plan and pushes the creative idea that long conversations should not be cut short just due to one’s talk plan,” said Sandeep Pathak, CEO at Bates141 Mumbai.
Elevator:
Changing Room:
Credits:
Project Elevator & Changing Room
Client Virgin Mobile
Creative agency Bates 141
Production company Ramesh Deo Productions
Director Anand Iyer
Exposure Television
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