Feb 10, 2022

Virgin Voyages sets sail with Hearts & Science

The Omnicom agency has been booked for global brief to attract younger travellers.

Oct 7, 2020

Virgin global brand chief Lisa Thomas to leave amid restructure

Changes will bring Virgin Red loyalty programme closer to Virgin brand.

Mar 9, 2020

What IWD's #EachforEqual mission means in 2020

Surely every women's network, club, Facebook group and Twitter list should be rendered redundant by now, writes Virgin's global chief brand officer.

Jan 29, 2020

Virgin hires ex-Barclays marketer Hilton for global role

Claire Hilton left the bank in October after 16 years.

Oct 29, 2018

No more giveaways: Virgin now wants people to earn their points

After a supposed mistake by an intern cost it a billion frequent-flier points, Virgin Australia is now making loyalty members perform if they want bonus rewards.

Jan 8, 2015

Companies that fail to value marketing 'dysfunctional': Former Virgin Atlantic boss

The path from marketing director to CEO is not well-trodden in Asia. In an interview with Campaign Asia-Pacific in Hong Kong, Steve Ridgway, the former boss of Virgin Atlantic, explained why he believes companies would benefit from more marketing-oriented thinking at the top.