The Vine post (embedded below) launched on Saturday, which was World No Tobacco Day. The campaign for Quit, a global anti-smoking charity, includes two other Vines targeting different demographic segments.
"The fact that someone dies of a smoking-related disease every 6 seconds is shocking – that means 14,400 smokers will die on ‘World No Tobacco Day’ alone," said Quit CEO Glyn McIntosh. "M&C Saatchi has dramatised it in a way that will drive awareness, debate and donations. Ultimately, this highly emotive work will inspire people to quit and help us save lives."
Client: Glyn McIntosh, Chief Executive, QUIT
Agency: M&C Saatchi
Post & Sound: FSM
Executive Creative Director: Ben Welsh
Creative Director: Ant Melder
Art Director: David Jackson
Copywriter: Josh Bryer
Head of Moving Image: Rod James
DOP: Simon Hammond
CEO: Jaimes Leggett