
The deal, which took effect on 1 March, gives Vena's advertisers access to inventory exceeding 75 million pre-roll and 500 million display ads per month across all screens.
Dailymotion is a video hosting site that draws 114 million unique visitors and generates more than 1.5 billion video views per month. Spil Games is a global social-gaming platform with a collection of more than 4,000 online games played by 170 million unique visitors each month.
“As we have seen in Europe and US, Spil Games and Dailymotion have been major success stories and we are excited to be working with them to provide advertisers a variety of brand-safe executions, combined with our existing video analytics.” said Adam Hobson, Vena's chief executive officer.
Commenting on the agreement, Damien Pigasse, international vice-president of media sales for Dailymotion said, "It is critical for Dailymotion to capture a significant advertising share in fast-growing markets. In that respect, Asia is a key territory to address for us. We are extremely pleased to be partnering with one of the best positioned advertising firms in Asia to help us in our development there.”
Vena has also appointed Chris Roarty to a newly created position - site partner team manager. The post will support and develop Vena's relationships with key partners. Roarty joins Vena from The Video Network (TVN) where he managed and developed TVN’s publisher partners and developed a detailed understanding of partner requirements.