Upmarket Hong Kong mall takes on a whimsical tone

Pacific Place's 'The Place' brand campaign intends to appeal to a broader customer base.

Upmarket Hong Kong mall takes on a whimsical tone

Upscale Hong Kong lifestyle mall Pacific Place has partnered with brand experience agency Jack Morton to launch a mirror installation that features colourful artwork at its Garden Court atrium until 27 August. The interior of the artwork also features images of an infinity garden crafted by local floral artist Kirk Cheng.

Becca Ratcliffe, VP, client services director, Jack Morton, said the brief was to reflect Pacific Place's new brand campaign, 'The Place', and deliver a unique, whimsical experience to guests. Jack Morton further said that the brand campaign is the culmination of Pacific Place's strategy to engage with a broader and more diverse customer base. 

Owned by Swire Properties, the mall which is located in the financial Admiralty district and surrounded by Conrad, JW Marriott, Shangri-La and The Upper House is home to a number of luxury brand stores and fine-dining restauarants. 

Source:
CEI

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.