Upmarket Hong Kong mall takes on a whimsical tone

Pacific Place's 'The Place' brand campaign intends to appeal to a broader customer base.

Upmarket Hong Kong mall takes on a whimsical tone

Upscale Hong Kong lifestyle mall Pacific Place has partnered with brand experience agency Jack Morton to launch a mirror installation that features colourful artwork at its Garden Court atrium until 27 August. The interior of the artwork also features images of an infinity garden crafted by local floral artist Kirk Cheng.

Becca Ratcliffe, VP, client services director, Jack Morton, said the brief was to reflect Pacific Place's new brand campaign, 'The Place', and deliver a unique, whimsical experience to guests. Jack Morton further said that the brand campaign is the culmination of Pacific Place's strategy to engage with a broader and more diverse customer base. 

Owned by Swire Properties, the mall which is located in the financial Admiralty district and surrounded by Conrad, JW Marriott, Shangri-La and The Upper House is home to a number of luxury brand stores and fine-dining restauarants. 

Source:
CEI

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