Surekha Ragavan
Nov 5, 2019

A history of brand experience through the decades

A visual and descriptive evolution of experiences in the last 80 years, as narrated by vice chairman and president international of Jack Morton Worldwide.

Then vs now: Performers Mimi Benzell and Felix Knight perform at an experience for Goodyear; Samsung Experience at Optus Kickstart 2019

Events and brand experiences as a marketing tool is not a new thing. Whether we’re talking about large corporations holding glamourous board dinners or presidential candidates leveraging events as their soapbox, experiences have had a long and illustrious history in marketing.

To mark Jack Morton Worldwide’s 80th anniversary this year, vice chairman and president international Julian Pullan spoke to Campaign about the trends, changes, and signature attributes of experiences in the past decades.

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