Upcoming Thai election may get adspend back on track

Following two years of declining ad spending, marketers and agencies see cause for optimism.

Thailand has seen double-digit declines in media spending over the last two years following a military coup and periodic advertising blackouts imposed during the year-long mourning period for the late King Bhumibol Adulyadej. The industry now hopes an impending election this year may put some stability back into the industry.

Thailand has been under military rule since May 2014, when the army took power in a coup. The military government has indicated that an...

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