Emily Tan
Sep 28, 2011

University of Melbourne picks GO Communications

KUALA LUMPUR - The University of Melbourne has handed its corporate and media public relations duties to GO Communications.

Kretser said it is a great accolade to handle the PR for the University of Melbourne
Kretser said it is a great accolade to handle the PR for the University of Melbourne

This is the first time the university has appointed a PR firm in Malaysia, Michael de Kretser, CEO at GO Communications told Campaign.

"With increasing competition from not only Australian universities like Monash and Victoria, but from the US and the UK, Melbourne University has recognised a need to build awareness in the market," he said.

The PR brief begins with the University of Melbourne’s first-ever delegation to Kuala Lumpur next month to market the University. According to de Kretser, the delegation will be meeting with local universities as well as education media.

The agency is currently working on a project basis with other potential projects from the university in the pipeline, he said.

De Kretser, noted that it is a great accolade to handle the PR for Australia’s highest-ranked, and at over 150-years old, its oldest  University.

“The University is ranked 36th in the world by the Times Higher Education’s World University rankings. It has more than 6,500 staff, more than 50,000 students, including over 12,000 international students from 129 countries,” he added.'


Related Articles

Just Published

10 hours ago

Pepsi unveils a new logo: a look back at the logos ...

A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.

11 hours ago

2022 new-biz review: Which creative agencies came ...

Campaign looks at the top ad agencies ranked by gross new-business billing in 2022.

11 hours ago

From accounting to advertising, FCB's accidental ...

CREATIVE MINDS: A fan of Greek mythology, tattoos, Ryan Gosling and Shah Rukh Khan, in no particular order, Moumita Das' secret to success includes thriving under pressure.

13 hours ago

The importance of delivering a personalised ...

Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.