Surekha Ragavan
May 9, 2018

Uniplan launches global rebrand, focuses on brand experience

The rebrand will mean more creative strategies, O2O experiences, and digital engagements.

Uniplan's experiential 2017 Christmas campaign at Plaza 66, Shanghai.

Brand experience agency Uniplan recently announced a global rebrand, signaling a shift from live communications to brand experience. The rebrand comes at a time when multi-discipline agencies are fighting for their share of the market, compelling Uniplan to focus on brand experience.

The agency also revised its corporate strategy with the addition of experts from ATL and digital spaces to crate brand experiences with brands such as UBS, Volvo and Hang Lung Properties.

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