Surekha Ragavan
May 9, 2018

Uniplan launches global rebrand, focuses on brand experience

The rebrand will mean more creative strategies, O2O experiences, and digital engagements.

Uniplan's experiential 2017 Christmas campaign at Plaza 66, Shanghai.

Brand experience agency Uniplan recently announced a global rebrand, signaling a shift from live communications to brand experience. The rebrand comes at a time when multi-discipline agencies are fighting for their share of the market, compelling Uniplan to focus on brand experience.

The agency also revised its corporate strategy with the addition of experts from ATL and digital spaces to crate brand experiences with brands such as UBS, Volvo and Hang Lung Properties.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for CEI Bulletins

Related Articles

Just Published

Premium
The future of virtual meetings
Premium
2 days ago

The future of virtual meetings

Could multi-hub meetings be the next best thing after face-to-face?

Premium
Rich Asians and crazy holiday mishaps
Premium
2 days ago

Rich Asians and crazy holiday mishaps

Fifteen-market regional campaign for Heineken by Publicis Singapore has fun with seasonal snafus.

Premium
Airbnb and Toei join hands to promote old Tokyo
Premium
2 days ago

Airbnb and Toei join hands to promote old Tokyo

The Tokyo government is working with the US company to highlight the faded charm that still exists in the world's biggest city.

Premium
FWD invites customers to take the plunge
Premium
2 days ago

FWD invites customers to take the plunge

Spot from DDB Group Hong Kong and MediaMonks says the insurer has you covered for leaps into the unknown, whether literal or figurative.