Sophie Chen
Jun 10, 2013

Unilever to boost reliance on crowdsourcing through expanded eYeka partnership

SINGAPORE – Aiming to engage creative consumers to provide ideas for marketing campaigns, Unilever has signed a partnership agreement to expand its work with eYeka, a co-creation community platform.

François Pétavy (left) and Rahul Welde

Under the new partnership, effective from 1 June, eYeka’s online community is expected to accelerate the creation of more relevant marketing and communication campaigns for all the Unilever brands.

The agreement covers the Middle East, Russia, South Africa, and Asia Pacific, including China, Japan, Hong Kong, Korea, Taiwan, Australia, New Zealand, Malaysia, Singapore, Cambodia, Indonesia, Laos, Philippines, Thailand, Vietnam, Bangladesh, India, Nepal, Pakistan, and Sri Lanka.

The eYeka community has already worked...

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