Maisie McCabe
Jun 20, 2019

Unilever scraps separate agency relationships

FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.

Alan Jope: became chief executive of Unilever on 1 January.

Unilever is shedding all of its individual agency relationships in favour of holding company-wide arrangements, according to the FMCG giant’s chief executive. 

Alan Jope said Unilever was not looking to increase or decrease the number of agencies on its roster but instead is structuring its relationships with holding companies rather than the individual agencies underneath.

Jope continued I know that WPP have got all the talent...

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