Emily Tan
Feb 5, 2016

Unilever Philippines chooses newly formed Dentsu JaymeSyfu

MANILA - Unilever Philippines has appointed Dentsu JaymeSyfu as creative agency for seven of its brands and digital agency for an additional six brands, following a 'fiercely contested' pitch.

The pitch team from Dentsu JaymeSyfu

This is the first piece of business that agency has won since it ended its relationship with DDB and sold a majority stake to Dentsu Aegis Network in mid-December. 

The pitch was announced just after the acquisition was completed and involved a list of 'club agencies' and several local digital agencies. All in all, there were two pitches an above-the-line pitch and a digital one. 

Dentsu JaymeSyfu...

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